The role of advertising in a society has been a subject of much debate. Advertising campaigns may be useful for consumers from the point of view of dissemination of information. Such information is necessary when buyers have to make a choice from the various products and services or from the different brands of a product.
POSITIVE SOCIAL EFFECTS OF ADVERTISEMENTS
The following are some of the positive Social effects of Advertisements
1. Informed Society
Through advertisements, the society is informed of various products, their uses, best bargains, safe handling of dangerous goods, effective use of scarce resources like petroleum and electricity, technological advances, etc. But for advertising, the society would have remained a less informed one.
2. Health and Hygiene Awareness
The advertisements on health drinks, toiletry products, sanitary ware and their installation, etc., make the people become aware of health and hygiene. Also advertisements on protected drinking water, effluent treatment, etc., help people live better.
3. Rights of Consumers
The rights of consumers are made aware through advertisements only. The spread of consumerism and awareness of consumer rights are also due to advertisements.
4. Preventive course for dreaded diseases
Dreaded diseases like AIDS are informed to the people as to their cause, spread and preventive measures against them.
5. New ideas
Generally, people are traditional. They should be informed of the development of latest technology. Creative advertisements render an effective service here.
For example, the sex of the newborn baby is determined by father’s chromosome and not of the mother’s. An effective advertisement would certainly help in dispelling the myth that it is the female who is responsible in sex determination of a new born.